Our mission is to eliminate pathetically flawed marketing campaigns and restore R.O.I.!!
“Linda lost 25 pounds in the first 60 days…”, “I can’t believe my kids actually ate it, and like it!! Now they ask for it all the time!”, “We opened 3 new locations and hired 70 new employess, thanks to our partnership with Biz Pro’s!”…. Does your marketing campaign include emotion evoking messaging like these? If not, you’re wasting valuable marketing assets. Without an emotional connection in the first 7-10 seconds, you’re message is useless. DP Media Consultants will make sure every message connects emotionally with your target audience by focusing on the consumer benefit.
Creative messaging is a strategy that is clearly coming back to the marketing industry. We deliver that magic! We will make your message breakthrough the clutter by focusing clearly on the consumer, and “what’s in it” for the consumer. That’s how you activate them. That’s how you brand and move your product. Here’s why…
The first 3 things every marketing campaign MUST do are…
1- Get the consumer’s attention emotionally
2-Clearly define “what’s in it for me?” in the consumer’s mind
3-Make the consumer feel good about the purchase
Words matter. Successful radio, tv, digital and social media marketing campaigns deliver a compelling message! Our unique writing style is what makes our campaigns so successful. If you write “crap”, then “crap” will be the kind of response you get. There are countless “producers” and “voiceover talents” out there, but that’s where their skill sets end. There is no one who writes as compelling and activating as we do, as well as adding the right production values and voices to enhance the message. Our campaigns are written to penetrate and activate the consumer. We think on behalf of the consumer. The production value means nothing if the words don’t penetrate and activate. Some clients can be impressed by “cool production values” alone, consumers aren’t. Consumers react to messages that matter to THEM! Our marketing strategy insures messaging always appeals to a particular emotion, is so clear you “watch the commercial on the radio or online” and delivers a benefit that is so desired it’s memorable!
We also utilize a unique campaign placement strategy on all platforms that maximizes brand reinforcement, retention and reaction. It’s about delivering our partners new customers. So whether your medium of choice is radio, television, print, digital or social media, our process begins and ends at the eyes and ears of the consumer. We get the consumer’s attention quickly by delivering a primary benefit in the first few seconds that matters to THEM! The audio page on this site has several examples of unique campaigns we’ve written, voiced and produced that collectively generated over $2,000,000 in new direct advertising revenue for our client companies.
DP Media Consultants delivers the return on investment your campaign deserves!