My secret weapon for new campaigns…

When developing my “target client” list, I consider what kind of business makes for a good “Series Campaign”. I’ve stated before that I always create a spec spot for any new client before I approach them. Many times I’m able to produce a series of commercials, usually at least 3 separate spots built on a theme that connects and is carried on. This tactic gives the client a better feel for what their long-term marketing would look and sound like. This tactic can be used on any media platform on or offline. Developing characters is a good starting point for series campaigns. Characters give the client a more tangible asset, and a feeling of ownership in their marketing. Providing expert tips is another great avenue for series campaigns, thus creating an expert perception to the consumer. There are several other paths to go take to successful series campaigns. Bottom line is, clients are impressed with not only the finished product, but the effort to demonstrate a unique marketing strategy that can’t be duplicated. Create a series campaign and you’ll create a true marketing partnership from day one!