Effective commercial checklist

Here’s my “effective commercial checklist”….

– did it get my attention quickly?
-does it appeal to any emotion?
-is it written like consumers speak to each other?
-does it persuade?
-is it focused on 1 primary message?
-does it seem memorable?
-does it have “organic” sharing potential? (remarkable)
-if it promotes a specific event, is the copy as current as possible?
-does it fit the format it’s heard on with both verbage and production values?
-is it easy to understand and recall?

I’d love to hear your thoughts and/or additions….